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Mission of the company, prosocial attitudes and job preferences: A discrete choice experiment

Research Memorandum by Arjan Non, Ingrid Rohde, Andries de Grip, Thomas Dohmen

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We conduct a discrete choice experiment to investigate how the mission of high-tech companies affects job attractiveness and induces self-selection of science and engineering graduates with respect to their prosocial attitudes. We characterize mission by whether or not the company combines its profit motive with a mission on innovation or corporate social responsibility (CSR). Furthermore, we vary job design (e.g. autonomy) and contractible job attributes (e.g. job security). We find that companies with a mission on innovation or CSR are considered more attractive. Women and individuals who are more altruistic and less competitive feel particularly attracted to such companies.

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